Here is your Damn OFFLINE GOLD COW

I have two words to really express how I am feeling at this particular moment in time…

ENOUGH ALREADY!!!

Please people, enough with the catch phrases that belong to others.

Andrew C. coined the term “Offline Gold” and David Preston coined the term “Cash Cow”. Why do we as marketers feel the need to use these EXACT phrases in our products?

Do you understand what you are doing when this happens? You are selling a product and making money off of someone elses property. No, the name may not be trademarked, but come on, have some respect. Use a little imagination and come up with your own catchy name for a product, it’s not that hard.

And for pete’s sake, stop starting threads with those terms in the title! Again, be original, there is no need to ride on the coattails of someone else’s popularity when you have the perfect opportunity to do the same for yourself!

So go out there and make the next damn “Offline Gold” or “Cash Cow” thread or product…Just call it something else. There IS such a thing as over-saturation.

Rant over.

For those of you thinking about or currently running a local portal, if you are not using video’s then you might be missing the boat, or at least another revenue stream.

Lately the LBB forum has been filled with post about creating video’s. ElkinsLive and TimPhelan both have made superb posts about tools and ‘how to’s’ in regards to creating video’s for your clients.

Don also has created a Video Group on the new social network site.

All of this is great info and if used properly can really add a great revenue stream to your portal or existing business…But you have to actually do it.

Read the rest of this entry