Getting Clients. Don’t you hate it?

You’re revved up, ready to change the world. You know you can help business owners pull massive profits while saving them truckloads of cash. You’ve spent a small fortune on your education. You know all the tricks of your trade. So you sit at your desk, write an email and blast out your campaign to every freakin business owner you can get an email for.

And Kaphlewy!

Why aren’t you getting results? Why the heck aren’t they responding? What’s wrong with these people?

“Don’t they realize how valuable my service is to their business?”

Hold up. The answer to your question is; Probably not. But let’s look at why no results is actually “Your Fault!”

Yes, I blame you :0)

But don’t go taking aim at me just yet. Let me explain.

First of all, blasting out one email rarely ever works. Second, spray and pray marketing rarely works. Lastly, there is a big possibility they’re not even getting your email.

You’re basically doing the same stupid thing everyone else is. Now I’m certainly not saying you’re stupid. Not in the least. In fact, seeing as you’re reading this – I think you’re probably one of the smarter marketers.

“So How do I get new clients for my business?”

Once you know this you’ll have a much better chance of being able to help your own clients better. Good thing huh? Let’s Do It…

From the cab of a truck, I am able to get new clients without too much trouble. Some are even good ones. They want to hear what I have to say. They take action when I suggest something. And one even calls me on my birthday.

And I use one simple tool to get the ball rolling. It’s called…. (drum roll please…)

EDUCATION

Yup. That’s it. No super secret. Oh, I’m also a nice guy and pretty easy to talk too as well. But for me, educating someone is so much easier then selling.

Here’s a few ways to educate business owners in your area

Your Website
Use the web to help your local business owners learn about marketing. Write articles. Offer free reports. Offer videos and audios. You could even sell product to add to your income.

Your Newsletter
Don’t have one? Get one. Even if you don’t have subscribers yet, write your newsletter and create an archives so that when people do go to your site they’ll see you’re serious about what you do. And don’t forget about a hardcopy newsletter. This can be a as simple as a 2-3 page letter in an 8 ½ x 11 envelope sent out to local business owners.

Newspapers
Write content and submit it to the local newspapers. Especially the smaller ones. They’ll love you for it. They may even end up becoming one of your clients.

Seminars
These are much easier then you might think. They don’t have to be extravagant. You can start small and work your way up. If you’re not a public speaker do a mini seminar and invite 5-10 business owners and put in the practice.

Workshops
Begin a workshop in your area. You probably already have a ton of PLR material to use as training aids. Just make sure you rewrite it to suit your needs.

Teleseminars
Offer a teleseminar. There are thousands of other marketers you could do this with. Choose one and ask questions about a topic. You could then do one for their locals. Record it and send out the recording as advertising for both your business.

Webinars
What better way to show the locals that you’re the areas internet guru. Same as teleseminars, find another marketer and do two webinars. One for you and one for them. You could then use the video as advertising on your site and in some cases load onto a DVD.

Radio
Check around to see if the local radio stations have open slots that need to be filled. If they do, can you come up with a show? (Hint, read teleseminars and webinars again).

Television
If you’ve got a pretty face, check local television stations to find out what’s available.

Whatever you do – get out there and let people know about it. Leave your business cards ALL over town. It’s your town. Dominate it!

Stay tuned for more info…

Filed under: Starting Your Marketing Business

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